10 Mar 2025 · GTM · high severity · fix verified 9 Sept 2026
Containers with Google Ads and Floodlight tags automatically load a Google tag from 10 April 2025
'Starting April 10, 2025 containers with Google Ads and Floodlight tags will automatically load a Google tag first, before sending events.'
What it breaks
Tag sequencing changes: the Google tag now fires before your consent default if the default is not on the Initialization trigger; conversion counts can step up.
Who it hits: Every container with Ads or Floodlight tags.
The fix
Add the Google tag on Consent Initialization / Initialization – All Pages with the consent default before it; preview with Tag Assistant.
fix artifact · #A-006
Screenshot-free GTM checklist
Every step named by menu path, never by picture — it survives the interface redesigns that make every screenshot guide wrong.
- verified_on
- 2026-09-09
- next re-check
- 2026-12-01
- status
- current
Sources linked on every entry · artifacts stamped and re-verified · ← all changes