We've renamed: Perspection Data is now Data Measured
Same desk, same beat, new name and address — datameasured.com. Emails now come from team@datameasured.com.
A short note before Thursday's briefing: Perspection Data is now Data Measured, at datameasured.com.
Nothing about the work changes — same beat (measurement, attribution, first-party data, the GDPR lens), same Monday and Thursday rhythm, same rule that every citation is verified. What changes is the name on the door: the newsletter is now independent of the Perspection product, and the name says what we do — data, measured.
Two practical things:
- Our emails now come from team@datameasured.com. If this one landed anywhere other than your inbox, moving it out or adding us to your contacts fixes it for good.
- Every old link still works — perspectiondata.com addresses forward to the same page at datameasured.com, including the full archive.
Reply to this note if anything looks off on your end; we read every reply.
Thursday's briefing is already in the works: how server-side tagging changes what a consent banner actually controls — with the configs you can copy, the way you told us you wanted them.
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See you Thursday,
Team Data Measured
Data Measured is researched and fact-checked by our Editorial Team.
