6 Mar 2024 · GA4 · high severity · fix verified 9 Sept 2026
Universal Analytics 360 advertising features unsupported for EEA traffic from March 2024
'…starting March 2024, Universal Analytics 360 advertising features (remarketing, conversion export, bidding optimization) will no longer be supported for traffic from the European Economic Area.'
Source: What's new archive — Mar 6, 2024.
What it breaks
EEA audiences and conversion exports from UA 360 stopped filling; anything still expecting them is empty.
Who it hits: UA 360 holdouts with EEA traffic.
The fix
Move to GA4 with consent mode v2 signals; there is no fix on the UA side.
fix artifact · #A-002
Consent Mode v2 default snippet
The default-denied block with all four signals (ad_storage, ad_user_data, ad_personalization, analytics_storage), placed before the Google tag, plus the update call your CMP should make.
- verified_on
- 2026-09-09
- next re-check
- 2026-12-01
- status
- current
Sources linked on every entry · artifacts stamped and re-verified · ← all changes