22 Jun 2026 · GTM · low severity · fix verified 9 Sept 2026
Improved measurement of server-to-server conversions (Floodlight)
'Server-side data is intelligently joined with parallel browser signals, such as cookies, when a GCLID is present so that Floodlight can more accurately attribute conversions.'
What it breaks
Floodlight conversion counts step up from the release date without any change on your side; a trend break, not a performance change.
Who it hits: Server-side Floodlight setups.
The fix
Annotate 22 June 2026 in the Floodlight reports; do not read the step as lift.
No artifact for this entry — the note above is the whole fix.
Sources linked on every entry · artifacts stamped and re-verified · ← all changes