1 Jun 2026 · GTM · info severity · fix verified 9 Sept 2026
Google tag gateway for advertisers via Google Cloud Platform — general availability
'This integration allows you to leverage Google Cloud Platform's Global external Application Load Balancer to send data through your first-party web infrastructure before it is relayed to Google.'
What it breaks
Nothing breaks; a first-party path changes what ad blockers and ITP see, so collection counts can rise after enabling it — annotate the date.
Who it hits: Sites on GCP, Cloudflare, Akamai, Fastly or CloudFront considering the gateway.
The fix
If you enable it, annotate the date and expect a step up in collected events.
No artifact for this entry — the note above is the whole fix.
Sources linked on every entry · artifacts stamped and re-verified · ← all changes