Data Measured

11 Jun 2026 · GA4 · medium severity · fix verified 9 Sept 2026

New Source Group field; Source Platform updates

'Source grouping dimension consolidates values for Facebook, Instagram, TikTok for standardized reporting.'

Source: What's new in Google Analytics — Jun 11, 2026.

What it breaks

Reports and explorations keyed on raw source values split what Source Group now merges; saved comparisons and custom channel groups built on 'facebook' vs 'fb' vs 'instagram' drift.

Who it hits: Anyone with custom channel groups or source-based filters.

The fix

Rebuild source-based conditions on Source Group where you want the merged view, and keep the raw source where you do not.

fix artifact · #A-009

Source group and UTM audit checklist

The checks that keep channel reports honest through Google's dimension changes: the Google tag before custom events, one family of traffic-source dimensions per report, Source Group vs raw source, the primary channel group frozen and documented.

verified_on
2026-09-09
next re-check
2026-12-01
status
current

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Sources linked on every entry · artifacts stamped and re-verified · ← all changes