Data Measured

30 Jul 2026 · GA4 · low severity · fix verified 9 Sept 2026

Diagnostic for missing URL parameters affecting campaign data

'Diagnostic alerts users to missing URL parameters affecting campaign data accuracy.'

Source: What's new in Google Analytics — Jul 30, 2026.

What it breaks

Nothing breaks; the diagnostic names the landing pages whose clicks arrive without the parameters the import joins on.

Who it hits: Anyone with a coverage rate below 100% in the validation report.

The fix

Run the UTM audit; fix the templates at the ad platform.

fix artifact · #A-009

Source group and UTM audit checklist

The checks that keep channel reports honest through Google's dimension changes: the Google tag before custom events, one family of traffic-source dimensions per report, Source Group vs raw source, the primary channel group frozen and documented.

verified_on
2026-09-09
next re-check
2026-12-01
status
current

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