Data Measured

8 Feb 2024 · GA4 · low severity · fix verified 9 Sept 2026

Eight platform-agnostic manual traffic source dimensions

'…user-scoped, session-scoped, and event-scoped variations of 8 new platform-agnostic traffic source dimensions… apply consistently across paid and organic traffic and across Google media and third-party media.'

Source: What's new archive — Feb 8, 2024.

What it breaks

Nothing breaks; older 'session source / medium' dimensions coexist and can disagree with the manual ones.

Who it hits: Anyone building channel reports.

The fix

Standardise on one family of dimensions per report (the audit's second check).

fix artifact · #A-009

Source group and UTM audit checklist

The checks that keep channel reports honest through Google's dimension changes: the Google tag before custom events, one family of traffic-source dimensions per report, Source Group vs raw source, the primary channel group frozen and documented.

verified_on
2026-09-09
next re-check
2026-12-01
status
current

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