Data Measured

7 May 2026 · GA4 · info severity · fix verified 9 Sept 2026

Data Manager API support for server-to-server events

'Alternative to Measurement Protocol for sending events to GA properties.'

Source: What's new in Google Analytics — May 7, 2026.

What it breaks

Nothing breaks yet; Measurement Protocol keeps working. New server-side pipelines should be built on the Data Manager API.

Who it hits: Teams sending server-side events.

The fix

Plan new server-to-server work on the Data Manager API; keep Measurement Protocol until Google dates its end.

No artifact for this entry — the note above is the whole fix.

Sources linked on every entry · artifacts stamped and re-verified · ← all changes