12 Jun 2025 · GA4 · medium severity · fix verified 9 Sept 2026
Auto-configured key events for the lead-generation business objective
'Analytics now automatically configures qualified and converted leads events as key events when the Business objective for lead generation is selected.'
Source: What's new archive — Jun 12, 2025.
What it breaks
New key events appear on properties that pick the lead-gen objective; imports into Ads and key-event totals change without anyone marking an event.
Who it hits: Properties created or re-objectived as lead generation.
The fix
Review Admin > Key events after choosing the objective; unmark what you do not want imported.
No artifact for this entry — the note above is the whole fix.
Sources linked on every entry · artifacts stamped and re-verified · ← all changes