10 Jun 2024 · GA4 · high severity · fix verified 9 Sept 2026
Attribution models updated to credit paid search correctly
'…conversions that should be attributed to paid search are sometimes incorrectly attributed to organic search…' — updated over two weeks from 10 June 2024.
Source: What's new archive — Jun 10, 2024.
What it breaks
Paid search key events step up and organic search steps down from mid-June 2024; month-on-month channel comparisons across the change read as a shift.
Who it hits: Anyone reporting paid vs organic search.
The fix
Annotate 10–24 June 2024; compare like with like after the change.
fix artifact · #A-005
Attribution reconcile sheet
Two 28-day exports side by side — last-click and data-driven — per campaign delta, and the Smart Bidding re-baseline arithmetic.
- verified_on
- 2026-09-09
- next re-check
- 2026-12-01
- status
- current
Sources linked on every entry · artifacts stamped and re-verified · ← all changes