Data Measured

13 May 2026 · GA4 · medium severity · fix verified 9 Sept 2026

'ai-assistant' channel for ChatGPT, Gemini and Claude referrals

'Dedicated "ai-assistant" channel added to track ChatGPT, Gemini, Claude referrals.'

Source: What's new in Google Analytics — May 13, 2026.

What it breaks

Rows move out of Referral (and sometimes Direct) into the new channel from the release date; custom channel groups that already carved out AI referrers double up or conflict.

Who it hits: Anyone with a custom channel group for AI referrals; anyone trending Referral.

The fix

Remove your own AI-referrer channel condition or make it consistent with Google's; annotate 13 May 2026 in channel reports.

fix artifact · #A-009

Source group and UTM audit checklist

The checks that keep channel reports honest through Google's dimension changes: the Google tag before custom events, one family of traffic-source dimensions per report, Source Group vs raw source, the primary channel group frozen and documented.

verified_on
2026-09-09
next re-check
2026-12-01
status
current

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