artifact #A-007 · checklist · current
Conversion value audit checklist
Find every rule that rewrites your conversion value, and report to finance on the column that shows the sale.
- verified_on
- 2026-09-03
- checked against
- Google Ads API release notes (v25.1)Data Measured — Your Google Ads conversion value isn't your revenue (3 Sep 2026)
- next re-check
- 2026-12-01
- status
- current
- time
- 30 minutes
- skill
- you can read the Ads UI and a sheet
What's inside
- Tools › Conversions › Value rules: list every rule, its condition (audience, location, device, loyalty tier since August 2026) and its adjustment
- Lifecycle goals: new-customer acquisition bonus value
- Columns: add 'Original conv. value' next to 'Conv. value' (UI since Nov 2025; API metrics.original_conversion_value since v25.1, 19 Aug 2026)
- Track the gap between the two columns as a metric; bid on adjusted, report on original
Install
- Open the value rules page and copy every rule into a sheet with its multiplier or addend.
- Add the Original conv. value column to your main campaign view and to any API pull.
- Re-state last quarter's ROAS on original value before you show it to finance.
Breaks on
The logged changes that can invalidate this artifact. A new one triggers a re-check.
Stamped 3 Sept 2026 · re-checked quarterly or on change · corrections to team@datameasured.com · ← the library